Marketing Analytics for North Bridge Venture Partners

The situation: For three years, North Bridge Venture Partners and GigaOm Research conducted a Future of Cloud Computing study, exploring how business leaders are adapting the cloud into their organizations and the changes they expect to see in the coming years, which North Bridge presented at various industry conferences.   With more data than ever before, and two years of findings under their belt, North Bridge needed to tell a new story that would help them demonstrate their expertise around cloud computing and the unique value brought by their fund.

Our Solution: We worked with them to identify the stories behind the data, and shape it into a point of view that would demonstrate their firm’s expertise.  By building a predictive model, we were able to uncover that the real drivers of cloud computing were different than the stated drivers, and that business users, rather than IT organizations, were the ones most […]


Product Development for Ferrazzi Greenlight

The Situation: Ferrazzi Greenlight helps companies transform their corporate cultures.  Using a proprietary approach and well received thought leadership, including two best selling books, they’ve managed to land a number of high profile, multi-million dollar flagship accounts.  However, while the basic philosophy behind each engagement has been the same, lately the team has felt like they had to reinvent the wheel after every engagement, especially for their large, multi-year clients.   With a number of promising prospects ready to close new projects, they turned to Dworin Consulting to help them scale up their practices

Our Solution:  We worked with all levels of Ferrazzi Greenlight to understand what they were trying to do, how it went, and to reflect on their past projects.   To contextualize their approach, we reached out to our network of exports, helped FG clarify their client value proposition and unique point of view so that everyone was using same language.  While […]


Firm Strategy for a Communications Consultancy

The Challenge:
 Edelman Berland (now Edelman Intelligence), a subsidiary of the global PR powerhouse Edelman, is a global research based consulting firm that provides some of the world’s leading brands with research driven insights and measurement tools.  Despite great success over the past five years, they’ve recently seen growth plateau, and have had a harder and harder time developing new business.  More importantly, firm profitability was suffering due to a large number of small projects with low margins.

Our Solution:  Strategy is as much about what you choose not to do as it is about what you do.  We worked in collaboration with Edelman Berland’s leadership to focus on the practice areas where they had the greatest expertise and that aligned most closely with their core clients needs.   To support the new focus, they had to rethink their operating model, their people, and how the technology they use to support the business. […]