http://www.dworin.com/brighton-bracelet/
Who Is Brighton Jewelry?
Brighton is recognized for designing goods with a message. Many of its products’ collection have a defining feature that gives them special meaning. Whether it is love notes engraved in jewelries like pendants, rings and bracelets or a photo incorporated to a handbag. Brighton helps to create lasting memories.
The company was established in 1991 and has started out with just a single belt collection. Through the years, Brighton became an accessory company. In 1993, accessories like handbags were added to their product lines and then came the jewelries, the watches, fragrance line, small leather goods, home accessories, eyewear and the latest for now is luggage.
Brighton features products that coordinate from head-to-toe. Matching accessories of jewelry, lipstick, sunglasses, wallet, handbags and even footwear are just some of Brighton’s merchandise. Virtually creating a complete coordinating collection composed of multiple accessories.
Its philosophy, the “Brighton Difference” says that the difference is in the details. Their house designers draw each creation by hand and then supervise the product’s concept to fruition. Brighton still keeps the traditional process of making things from the Renaissance era. Brighton’s design team goes to travel and seek inspiration for their products and their ornamentation. It is also working with a host of artisans whose main jobs are to capture and bring to life all the detail of the designer’s original sketch.
Brighton leather accessories are mostly made of fine Italian leather. Manufacturing leather accessories can take up to 140 individual manufacturing steps using 40 different parts at the most. “Brightonians” are terms used to denote people collecting Brighton’s leather accessories.
The company’s products are distributed and sold through a network of more than 6,000 specialty stores nationwide most of them are family-owned, and has 100 Brighton Collectible stores across the globe. Brighton hosts seminars for their specialty retailers aimed to inspire, motivate and educate them. Events such as Brighton Week, Brighton Across America and Brighton on the Road are all focused at helping storeowners and their employs to improve marketing and their success.
Brighton has been known for it heart logo. The company’s numerous products like handbags always have a dangling silver heart and jewelries and accessories are adorned with them, too.
Brightoncs marketing strategy, which they call ‘Girlfriend Marketing’, is one of the ingredients of the company’s success. Girlfriend Marketing involves selling in small stores managed by nice people. These are stores wherein they know their customers by name and thus, able to make their customers feel that they are really valued. So, in return, their customer’s later on spread the news about the Brighton product they bought and so on.
Brighton jewelries such as rings are made up of sterling silver. Other jewelry products and silver items are cast in zinc or solid brass and then generously dipped in pure silver. A protective layer of lacquer is added because silver is naturally predisposed to tarnish (due to oxidation) and scratch. Lacquer helps in retarding this natural occurrence. All French wires, posts and lever backs used for Brighton earrings are also sterling silver.
About the Author
If you enjoy reading this, you may enjoy to read more about
Brighton Jewelry
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Jared Jewelers
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Kay Jewelers
Outfit of the Day 9/4/2010 OOTD Bright Belted Print Dress : )
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Brighton Bev Glam 8 /12″ Mesh Silver Tone Bracelet $26 Retail $0.01 |
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Brighton Bangle Bracelet .99 c $0.99 |
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BRIGHTON DESIGNER HANDMADE BLAIRE BRUSHED HEART SILVER BRACELET 72 HOUR AUCTION $0.99 |
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Vintage Bracelet Silver 8 inches long marked B for Brighton hearts butterflies $0.99 |
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New Brighton Bay Teardrop Bracelet/Necklace/Earring Set. Really Cute! WoW $0.99 |
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Brighton Silver Charm Bracelet with Nine Charms – Retired – 8.25 inch length $0.99 |
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Brighton Silver Bracelet with Gemstones – Retired – 16.2g – 8.5 Inch Length $0.99 |
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Brighton Silver Charm Bracelet with Eight Charms – Retired – 36g – 9 inch length $0.99 |
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BRIGHTON ~ABC Later Gator Spacer Bead~Charm Fits Bracelet and More $0.99 |
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BRIGHTON ~ABC Marquee Dream Bead Spacer Charm~Fits Bracelets & Neckalces $0.99 |
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BRIGHTON ~ ABC ABC Ribbit Frog Charm ~ Fits Bracelet ~ Let’s Go To The Beach~ $0.99 |
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BRIGHTON ~ABC Atomic Silver Charm Spacer Bead ~ Great For All Bracelet +More! $0.99 |
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BRIGHTON ~ABC Transparent White(opal) Bead~Charm Fits Bracelet Brand New Line $0.99 |
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BRIGHTON ~ ABC Red Apple A Day Charm Spacer~ For Bracelets or Teachers Gift? $0.99 |
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BRIGHTON ~ABC Love Affair Spacer Bead Spacer ~ Charm Fits Bracelet Beautiful!! $0.99 |
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BRIGHTON~ABC Silver Heart Spacer Charm Bead Fits Bracelets plus More!! $0.99 |
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BRIGHTON ~ABC Gold Groove Mini Spacer Bead~Charm Fits Mini Bracelet & Earrings $0.99 |
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BRIGHTON ~ABC Nexus Mini Spacer Bead~Charm Fits Mini Bracelet & Earrings $0.99 |
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BRIGHTON ~ABC Gold Stopper Mini Spacer Bead~Charm Fits Mini Bracelet & Earrings $0.99 |
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BRIGHTON ~ABC Scroll Mini Spacer Bead~Charm Fits Mini Bracelet & Earrings $0.99 |
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~Silver, Black and Crystal Purse Charm BLING bracelet heart toggle Brighton Bay~ $1.29 |
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Brighton EYE of the TIGER Turquoise Blue Necklace Bracelet Earrings 3 Piece Set $1.29 |
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Authentic Brighton Charming Bangle Hinged Charm Bracelet JB1820 $1.35 |
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Authentic Brighton Charming Bangle Hinged Charm Bracelet JB1820 $1.75 |